Best Digital Signage Software in USA

Best digital signage software in USA for retail, healthcare, corporate and QSR. Cloud and on premise CMS to manage any screen from anywhere with ease.

8 دقائق قراءة

2 سبتمبر 2024

Ayush Bindal

Introduction

Digital signage has developed into a crucial medium for internal communication, marketing, navigational systems, and customer engagement purposes. The method in which organizations select a platform will depend on their priorities (internal comms, in store promotions, Digital out of Home advertising, food and beverage menu displays), deployment size, and technical preferences. Below is a brief analysis of five suppliers - 4 from the USA and 1 from India who are used for business-scale digital signage solutions: Mvix, Korbyt, NetKey, Moki and Wilyer. I will outline what each does well, examples of usage for those suppliers, and some suggestions on how to choose between them. 

What to look for in a Digital Signage Platform

Plan before choosing a vendor. Determine your must-haves:

  • How easy is it to develop content and set up a schedule (e.g., drag and drop editor and/or templates)?

  • Do they have ways to manage and monitor devices (i.e., remotely provision devices and perform health checkups)?

  • Is the player reliable and able to behave in an offline mode?

  • Do they integrate well with other systems (e.g., data feeds, CMS, analytics, and LDAP/SSO)?

  • What is the deployment model (public cloud, private cloud, and/or hybrid)?

  • What methods are there to ensure security and give permission when the site has multiple locations?

  • What pricing model do they use (i.e., per player, per user, or tier)?

With these factors considered, here’s how to take a close look at each vendor.

MVIX - Simple, Content-Forward Platform

MVIX positions itself as a user-friendly, content-first solution. Key strengths:

  • Intuitive editor/templates - Intuitive editor MVIX is frequently applauded because of its visual editor and a large template library that permits non-designers to construct appealing screens quickly.

  • In-app content & application - Widgets embedded in the interface (news, weather, social media, custom RSS/data feeds, etc.) allow it to be easily driven to dynamism.

  • Managed service solutions - They have turnkey hardware + software packages to customers requiring a one stop solution.

  • Best used - Small to medium businesses, internal communication in the corporate world, hospitality, and other simple types of retail rollouts.

Why not MVIX - MVIX would be a good fit in case the main focus is to have attractive screens fast with less technical overhead. It is especially nice when you desire controlled hardware and a user-friendly interface.

Korbyt - Enterprise Communication & Integration Power

Korbyt targets larger organizations with complex communication needs. Strengths include:

  • Enterprise Capabilities: Good granular permissions support, multi-tenant deployments, and secure content workflows.

  • Deep integrations: Intended to integrate with HR systems and directories, business intelligence, and third-party applications to achieve real-time dashboards.

  • Employee engagement focus: Provides services to provide individualized content to kiosks, digital displays, and mobile endpoints.

  • Best use cases: Large organizations, multi-site healthcare systems, and corporations that require heavy integrations and governance.

Why not Korbyt: Use Korbyt when you require business-level governance, single sign-on, and real-time information integrations to drive extremely focused digital signage.

Netkey - Proven Platform for Museums, Retails and Hospitality

Netkey has long been  used in venues, museums, and retail environments. Notable points:

  • Interactive experiences: There is a high level of support for touch screens, kiosks, and wayfinding that demand interactive processes.

  • Flexible deployment: On-prem and cloud options, with reliability being emphasized in publicly facing installations.

  • Vertical solution and applications: Solutions designed to address the hospitality check-ins, museum, and retail store directories.

  • Best: Kiosks-sensitive applications, museums, retail sites, and high-ask interactive applications.

Why Netkey: In case interactivity and kiosk behaviour (touch, form entry, personalized interactions) will be a key feature of your application, the experience of self-service and visitor-facing installations is a major plus.

Moki - Device Management + Signage for Large Fleets

Moki is known for its device management strengths that complement signage uses:

  • MDM-first approach: Moki will have mobile device management (MDM) capabilities, allowing the locking of mobile devices, controlling of apps, and stability of players.

  • Scale & reliability: Designed to operate huge Android or iOS player bases in numerous locations.

  • Security & Kiosk mode: This mode is handy in the case of public or semi-public deployments when you need to restrict the use of these devices.

  • Also: Organizations that have numerous spread screens and features like controlling the devices and remote troubleshooting are a priority (retail chains, QSRs, field deployments).

Why would one pick Moki: Select Moki instead of more advanced content creation functions when you require a device lockdown, fleet health, and remote control? It is frequently combined with a content system to make it a complete solution.

Wilyer - Budget-friendly, Indian Built Option with Global Ambition

Wilyer is an Indian-based platform that’s increasingly considered by organizations both in India and abroad.

  • Cost-effective pricing: It is frequently appealing to customers who are satisfied with basic signage elements but do not need price tags of enterprise quality.

  • On-prem and cloud options: Give customers flexibility when it comes to the data residency of their data.

  • Local support focus: It is really attractive to those organizations in India who want to be supported and customized in a short period of time.

  • Best Uses: SMBs and local companies, academic institutions, and clients who want a cost-effective and tailored solution.

Why pick Wilyer: When it comes to budget and regional support matters, and you still demand a workable, customizable signage CMS, Wilyer can be considered an opportunity to explore, particularly where the rollout is located in Asia or with  a mix of locations and centralized control.

digital signage software

How to Choose Between Them (Practical Checklist)

  1. Scope and Scale: Small single-site installs – MVIX or Wilyer. Big Multi-location businesses - Korbyt or Moki (to manage devices). Exhibit based on kiosks - Netkey

  2. Requirement: In case you require HR/BI/SSO integration, then give priority to Korbyt. In the case of MDM and fleet control, Moki is the priority. 

  3. Security & Compliance: Highly compliant Enterprises must be more attracted to vendors that provide SSO and roles, audit logs, and on-prem (Korbyt, Moki)

  4. Budget & Support locality: Wilyer or MVIX weigh in case cost and local support are important. In case of a managed, hands-off strategy, you should look at hardware packages by MVIX.

  5. Proof of concept: Run a small pilot (2-10 screens) with the shortlisted vendor to prove that the editors are usable, the players are stable, and the remote management is possible. 

Final Thought

It is not one size fits all; the best one depends on your technical needs, scale, and budget. MVIX is attractive because it is fast-deployed and easy to use. Korbyt is superior to enterprise governance and profound integrations. In case of interactive kiosk requirements in rollout, refer to NetKey. Moki is an intelligent choice in the case of large fleets in which mission-critical device control is required. And to deploy cost-effectively and customize, in particular in India, is worth considering Wilyer.

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