ISE 2027 Barcelona: 2-5 February | Dates & Venue Guide

ISE 2027 (Integrated Systems Europe) takes place from 2 to 5 February 2027 at Fira de Barcelona Gran Via in Spain. It is the world's largest trade show for professional audiovisual and systems integration, and it fills all eight halls of the venue. If your work touches digital signage, AV integration, content management or DOOH, this is the one show to plan your year around.

ISE 2027 is the 23rd edition of the show. It follows ISE 2026, the 22nd edition, which set new records across the board. That makes the 2026 results a useful guide to the scale you can expect in 2027. Here is everything you need to know before you go.

ISE 2027 at a glance: dates, venue and key facts

What is ISE 2027?

ISE is the global annual meeting point for the professional AV and systems integration industry. It is co-owned by AVIXA, the trade association for professional audiovisual, and CEDIA, the association for residential smart home and custom installation, and it is run by Integrated Systems Events. The show spans all eight halls at Fira de Barcelona Gran Via and covers every major Pro AV category: audio, lighting and staging, digital signage and DOOH, education technology, residential and smart home, smart building, unified communications, AV infrastructure and control, and emerging technology.

The exhibition is only half of it. ISE also runs one of the most extensive content programmes in the industry, with keynotes, technology summits and business forums alongside the show floor. There is far more programming than any one attendee can cover, so it pays to map out your priorities before you arrive.

Dates, opening hours and how to reach the venue

ISE 2027 runs from Tuesday 2 February to Friday 5 February 2027 at Fira de Barcelona Gran Via, Av. Joan Carles I 64, 08908 L'Hospitalet de Llobregat, Barcelona. Opening hours are 10:00 to 18:00 on Tuesday, Wednesday and Thursday, and 10:00 to 16:00 on Friday. Halls 1, 2, 3 and 8.0, along with the Upper Walkway, open at 09:00 each day, so you can get an hour of early access before the main 10:00 opening.

Fira Gran Via is one of Europe's largest exhibition complexes and it is well connected. It links directly to Barcelona-El Prat Airport on Metro Line L9 Sud, a ride of about 15 minutes. From central Barcelona you can reach the venue on Metro L8, FGC and TMB bus routes that stop near Plaça d'Europa. Registered ISE attendees can also claim 15 percent off Renfe rail travel using the authorisation number from their registration.

What to expect on the show floor

ISE 2027 is the 23rd edition. The full programme is not published this far out, so the best guide to what you will find is what ISE delivers every year, plus the record-setting ISE 2026 results. ISE 2026 ran with 1,751 exhibitors, including 323 first-timers, and drew 92,170 visitors across 101,000 square metres, an 8 percent rise in attendance year on year. ISE 2027 is expected at a similar scale across the same eight halls. Here is how the show usually breaks down.

Digital signage and DOOH

• Cloud, on-premise and USB based digital signage software platforms

• Direct view LED, MicroLED, ePaper and transparent display technology

• Retail media networks, programmatic DOOH and audience measurement tools

• Content workflows, dynamic personalisation and 3D anamorphic content

ISE has the largest dedicated digital signage and DOOH show floor of any event in the world, so this is the area most signage professionals build their visit around.

The Digital Signage Summit at ISE

Alongside the trade floor, the Digital Signage Summit at ISE runs as a strategy conference for senior decision makers. It is a recurring fixture of the ISE programme, with market analysis and expert panels on where the global digital signage industry is heading. It is widely seen as one of the most influential digital signage strategy events of the year.

Audio, control and infrastructure

• The Audio Demo Rooms, ISE's respected pro audio listening evaluations

• Major display, projection and AV over IP brands across multiple halls

• Signal management, image processing and integrated control systems

Summits and newer initiatives

ISE runs a wide set of technology summits each year, covering areas such as smart building, education technology, control rooms and broadcast AV. The CyberSecurity Summit debuted at ISE 2026 and is expected to return. Two newer initiatives from 2026 are also likely to continue: Spark, a cross-industry immersive showcase that connects AV with broadcast, live events, design and gaming, and the ISE Foundation, launched at ISE 2026 with backing from AVIXA, CEDIA and local government in Barcelona and Catalonia.

Who should attend ISE 2027?

ISE 2027 is built for the entire global AV and systems integration industry. You will get value from a visit if your role sits in any of these areas:

• AV system integrators, consultants and designers across any vertical

• Digital signage software providers, content management partners and DOOH network operators

• Display, LED, projection and audio brand product and channel leaders

• Enterprise IT, real estate and facilities decision makers

• Higher education AV, ed tech and corporate training buyers

• Retail, hospitality, healthcare, transport and government AV decision makers

• Investors and analysts covering the AV and digital signage sectors

• AV professionals from India and the wider APAC region scouting global partnerships

Why ISE 2027 matters for digital signage professionals

ISE has the largest dedicated digital signage trade floor of any event globally, and pairing that with the Digital Signage Summit means no other show offers as much breadth and depth on signage in one place. You can see cloud CMS platforms, content workflows, direct view LED, ePaper and anamorphic content all within the same trip.

For a digital signage decision maker, that single visit is one of the most efficient ways to take stock of the whole market. If you want a baseline before you go, our write-up on the AV and digital signage trends at ISE 2026 is a good starting point, and our guide to features to look for in digital signage software helps you frame what to evaluate on the stands. If you missed last year's show, the ISE 2026 event page has the recap.

How to register for ISE 2027

Trade visitor registration for ISE 2027 is free and handled on the official website at iseurope.org. ISE typically opens registration, and announces the show theme for the year, around September to October before the event, so expect ISE 2027 registration to open in autumn 2026. The show-floor badge is free for trade visitors. The conference programme, including the summits and the Megatrends and All-Conference passes, is paid, so check the site for the current options and pricing once registration is live.

Travel and planning tips

Barcelona in early February is mild but can be unpredictable, so plan ahead:

• Fly into Barcelona-El Prat Airport (BCN). Fira Gran Via is about 15 minutes away on Metro Line L9 Sud

• Stay near Plaça d'Espanya, Sants or central Barcelona for an easy commute

• Use Metro L9 Sud for the direct airport to venue link

• Plan at least three full days. ISE is too large to cover meaningfully in one

• Register and book hotels early, since Barcelona hotels fill up for ISE every year

• Use the 09:00 early access to Halls 1, 2, 3 and 8.0 to get ahead of the crowds

• Registered attendees can claim 15 percent off Renfe rail travel with the authorisation number from registration

• Children under 16 are not permitted on the show floor, so plan accordingly if you are travelling with family

ISE 2027 FAQs

When is ISE 2027?

ISE 2027 takes place from 2 to 5 February 2027 at Fira de Barcelona Gran Via in Barcelona, Spain. The show runs Tuesday to Friday across four days.

What are the ISE 2027 opening hours?

ISE 2027 is open 10:00 to 18:00 on Tuesday, Wednesday and Thursday, and 10:00 to 16:00 on Friday. Halls 1, 2, 3 and 8.0 plus the Upper Walkway open at 09:00 each day for early access before the main 10:00 opening.

Who owns and organises ISE 2027?

ISE is co-owned by AVIXA and CEDIA, and operated by Integrated Systems Events. AVIXA is the global trade association for the professional audiovisual industry, and CEDIA represents the residential smart home and custom installation industry.

Which edition is ISE 2027?

ISE 2027 is the 23rd edition of Integrated Systems Europe. ISE 2026 was the 22nd edition and set new records for the show.

How big is ISE?

ISE 2026 was the largest edition to date, with 1,751 exhibitors, including 323 first-timers, and 92,170 visitors across 101,000 square metres in all eight halls. That was an 8 percent year-on-year rise in attendance. ISE 2027 is expected to be at a similar scale across the same eight halls.

What is the Digital Signage Summit at ISE?

The Digital Signage Summit at ISE is a strategy conference held alongside the show. It brings together senior decision makers for market analysis and panel sessions on the global digital signage industry, and it runs each year as part of the ISE programme.

Are children allowed at ISE 2027?

No. Children under 16 are not permitted on the show floor at ISE 2027. This is because the event is a business trade show with high congestion across the eight halls.

When does ISE 2027 registration open?

ISE registration and the show theme typically open around September to October before the event, so expect ISE 2027 registration to open in autumn 2026. Visitor registration is handled on the official website at iseurope.org.

Final thoughts on ISE 2027

ISE 2027 in Barcelona is the most important AV and digital signage event of the year globally. Four days, eight halls and well over a thousand exhibitors make it very hard to substitute with any other single show. The record ISE 2026 edition shows the kind of scale and momentum the 2027 event builds on.

Mark 2 to 5 February 2027 firmly in your calendar, plan to register at iseurope.org when registration opens in autumn 2026, and book your Barcelona hotel as early as you can. For more shows worth planning around this year, see the full Wilyer digital signage events calendar.