The evolution of advertising has completely changed the way people perceive ads. Earlier in the industry where static billboards were used to show static boring content, now it has been replaced by DOOH (digital out-of-home) advertisement. With the help of DOOH billboards, advertisers can now showcase digital & dynamic content making their ad targeting more personalized & well-targeted to the end audience.
Even though the introduction of DOOH in the advertising space has evolved how brands used to advertise themselves, there still lies a main problem - how do you efficiently manage these big digital displays? Well, Wilyer has the answer to it. Explore the blog and discover how you can manage your DOOH digital displays with us.
To address all the issues related to content management, screen analytics & management Wilyer’s premium Remote CMS for DOOH digital signage has completely transformed the game. With our remote CMS now, advertisers can manage their DOOH displays easily without any frustration.
Get to know more about these features that can enhance your DOOH (digital out-of-home) advertisement in brief:
With the help of cloud-based CMS, one can make instant content updates from anywhere in the world. Easily adjust your campaigns to match current events, alter messages based on audience, demographic, or time, correct errors instantly if any, or make or update content in real-time. With all these features and flexibility advertisers can manage DOOH (digital out-of-home) screens in bulk without any delay in the process.
Example: Imagine a retail brand running a DOOH (digital out-of-home) campaign for a flash sale. With a remote CMS, marketers can extend the campaign or change the content if the sale is unexpectedly extended or stock runs low, ensuring that messages remain accurate and up-to-date.
Traditional billboards used to be static and heavily relied on human labor. Whether you need to change or replace content you were required to get it printed, transported, and then installed on billboards. With the help of cloud-based remote content management, it eliminates the need for human labor and the cost associated with it. Now with the help of centralized remote push updates teams can simultaneously push new content to hundreds or thousands of displays, saving both time and money.
Example: A nationwide restaurant chain with digital displays in every location can use a remote CMS to push updates to promote limited-time offers or seasonal specials. This strategy not only saves on the cost of distributing physical posters but also ensures consistency across locations.
With the help of remote CMS, it makes message or ad targeting more personalized and targeted. With the help of data-driven insights on audience behavior and demographics, advertisers can tailor content specific to the audiences at different times and locations. Whether it is running location-specific ads, custom content on different locations, announcements, etc their targeting can be more precise and fruitful towards brands or advertisers. Also, this data can include information about the weather, traffic, local events, or demographics, allowing the display of more relevant content that resonates with viewers.
Example: A sports apparel brand can use real-time weather data to promote rain jackets on rainy days or running shoes on sunny days. Content can be updated remotely to reflect these conditions without manual intervention, allowing for location-based, contextually relevant advertisements that drive higher engagement.
Managing multiple digital screens and controlling them can be overwhelming sometimes. With remote CMS Dooh bands and agencies can manage multiple screens at different locations, regions, or countries easily. Remote CMS helps you maintain centralized control of all your DOOH (digital out-of-home) displays & ensures all the content running is consistent and free of any errors. Cloud-based or remote CMS also gives you the liberty of scheduling content, monitoring displays, maintaining playback analytics, checking screen status & more. This also allows advertisers to manage team access and permissions ensuring an added layer of safety and security of your displays and the content being displayed on it.
Example: A global retail brand can ensure that its “holiday sale” messaging has the same visuals and branding in every location by updating all displays through a single cloud-based CMS, creating a cohesive campaign experience.
Remote CMS helps advertisers or brands to easily scale their digital displays or DOOH displays helping them in expanding in new territories or regions without requiring complex hardware updates or additional staffing. With the ease of controlling and managing these displays, it becomes easy, to begin with a few displays and gradually expand to a larger network, all managed from the same platform.
Example: A small company starts with a few digital signs at local events, then expands to larger metropolitan areas as their business grows. Thanks to remote CMS, they can easily add new screens to their network without extensive costs or complicated integration.
Another great feature that remote CMS provides is tracking insights such as audience engagement, campaign performance & making marketing decisions based on the available data. With real-time data, advertisers can monitor which content performs best, track audience interactions, and adjust their marketing and content strategies accordingly. It can also show how many people interacted with a display, how long content was displayed, and if it resulted in conversions or website visits.
Example: A tourism board running a campaign with several pieces of content across various locations can assess which messages attract more engagement. They can then adjust their future campaigns based on these insights, focusing on content that resonates most with their audience.
As the advertising space evolves daily, remote CMS for DOOH (digital out-of-home) digital signage gives you the ability to scale your advertisements, make more informed decisions with the help of data-driven insights, and manage content without any lag. All these features help you stand out from your competitors and connect with your audience more efficiently.
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