What is an interactive digital signage?

Interactive digital signage is a screen where people can touch or click or interact with information instead of just watching it.

Examples include:

• Malls and air terminal kiosks where you engage a map to find a store or gate.

• Comment kiosks where customers submit ratings or comments.

• Product catalogs where one scrolls through options.

• At metro stops or even bus terminals.

Interactive signage mostly runs with touch-screen displays. It is often powered by web applications or proprietary software responsive to user commands.

It has an advantage that it allows individualized interaction. Instead of just advertising about things, organizations can allow people to figure things out themselves. For example, a hospital has a patient who can look for a doctor’s cabin via a kiosk. Customers can look up recent deals in a departmental store.

Interactive signage creates a bidirectional communicative channel that is more robust than typical digital signage.