What is digital signage?

Digital signage simply means using digital screens, like TVs, LED boards, or kiosks, to show information, ads, or messages in public places. Instead of traditional printed posters or signboards, digital signage lets you show content in a smarter, dynamic, and more flexible way.

You may have already seen digital signage in banks, hospitals, airports, metro stations, shopping malls, restaurants, or even retail shops. Digital signage is characterized by a digital menu board at a fast-casual restaurant updating the price or promoting new menu items. A digital signage solution could also be an outdoor LED wall promoting your local fitness gym at the shopping mall. Digital signage is typically defined as a single-purpose application device, meaning a very specific job to do – it displays content to a screen. The content could be images, videos, live data, or even interactivity.

There are also different types of screens for digital signage::

• LED boards or screens for large display.

• Standard commercial screens like 32-inch, 43-inch or 55-inch.

• Specialty displays like a shelf-edge display where pricing or promotions are shown in store or retail.

In summary, digital signage is the modern version of a signboard. Instead of traditional signs stationary on a wall, today businesses benefit from using a digital screen that can be kept fresh or updated at any time - the content is dynamic and fun (engaging).