What are the benefits of digital signage?

Custom digital signage systems are increasingly used because they are more effective than static advertising posters and boards.

1. Automatically updated content – Modern digital signage implementations allow instant changes to content and screens in text. In a restaurant, any employee can modify digital menus and even set prices in a matter of seconds.

2. Linking and controlling multiple sites – With a streamlined digital signage solution, an operator sits at one computer during a mid-week and can rotate to any one of a dozen major regional offices located in multiple countries.

3. Increased attention – Signs moving in a pattern, changing colors, and animated symbols attract attention more than static banners.

4. Unlimited growth – Five to five thousand screens can all be operated from a single computer.

5. Increased margins over a period of time – Although the initial set-up is more expensive than printing, over the years more electronic paper-based signs are saved from printing.

6. Self Service Interactivities – Allow users to choose what they want. Using contactless tools, clients can access and give spoken associated feedback, choose from a variety of menus, and pencil in a suggested route or a path.

7. Live data integration – You can connect digital signage with apps, websites, or APIs to display things like AQI, stock prices, or YouTube videos.

In simple terms, digital signage gives you the right content at the right time, creates a modern brand image, and allows businesses to communicate faster and more effectively with their audience.