Digital Signage
Digital Signage Software Pricing in 2025: A Complete Guide
Digital signage pricing guide for 2025. Discover average costs, leading providers, and tips to pick the most cost-effective solution.
8 Min Read
September 2, 2024
Rahul Shyokand
How Much Does Digital Signage Software Cost in 2025?
If you’re thinking about upgrading your business with digital signage in 2025, one of the first questions that comes to mind is: “How much does digital signage software cost?”
Good news, you’re not alone. Most business owners, retailers, restaurants, offices, and marketers start here. Let’s break it down in the simplest way possible.
Digital Signage Software Pricing: It Starts with Your Use Cases & Scale
Just like digital signage hardware comes in various forms (LEDs, commercial displays, video walls, high-brightness screens), digital sign software is the brain that powers your use case, delivers digital signage content at scale, and systemizes the whole process.
Step 1: Define Your Use Case
Ask yourself:
Do you want to make money from your screens through DOOH advertising or interactive kiosks with payments?
Or do you simply want to enhance your business operations like updating digital menu boards in restaurants, running promotions in retail, offices, or improving audience engagement with informative content?
Your answer here directly impacts signage software pricing.
Step 2: Scale of Deployment
The number of digital screens matters:
1–10 screens → Small business / single location
10–50 screens → Multi-location businesses
50–100 screens → Growing digital signage network
100+ screens → Enterprise-grade networks with complex digital signage system needs
The higher the scale, the more flexible the pricing (and discounts).
How is Digital Signage Software Pricing Calculated?
Most providers charge per screen or TV license (monthly or yearly). Some bundle licenses into packages with screen limits. The pricing model depends on the digital signage platform type:
1. On-Premise (Perpetual Self-Hosted Digital Signage Solutions)
One-time billing (plus occasional support/upgrade costs).
Popular with banks, hospitals, healthcare organizations, and offices.
Charges usually include:
A one-time server license (can manage 100+ digital displays).
Per-screen license fee (based on number of clients).
Example: A healthcare provider running 13 lobby screens can buy one server license + 13 client licenses.
2. Cloud-Based Digital Signage Software
Billed monthly or annually.
Fast deployment, easy scaling.
Common for retail, restaurants, and franchise businesses.
Costs scale linearly with screen count.
Average Digital Signage Software Pricing in 2025
On average, digital signage software costs $10–$15 per screen per month. Entry plans start at $8, while advanced options go up to $20. Wilyer offers a balanced $12/month plan with cloud and on-premise flexibility. For 50+ screens, most providers move to custom project pricing.
Here’s a quick look at sample pricing:
Product | Yearly Plan | Monthly Plan | Free Trial | Hardware Included | Best For | Key Highlight |
|---|---|---|---|---|---|---|
Wilyer | $120 | $12 | 14-day free trial | No (BYOD) | SMBs, Enterprises | Cloud + On-Premise flexibility |
On-Sign TV | $150 | $15 | Yes | No | SMBs | Simple setup |
Yodeck | $96 | $8 | 1 screen free | Free player (annual) | SMBs, Startups | Budget-friendly, hardware deal |
ScreenCloud | $240 | $20 | 14 Days | No | Corporates | Strong app integrations |
NoviSign | $216 | $18 | Yes | No | Healthcare, Corporate | Rich features & stability |
Is $10 Per Screen Per Month Expensive?
Not necessarily. Here’s why:
For small deployments (1–10 screens) → $10 per month is a fair rate.
For large deployments (1000+ screens) → You can negotiate custom enterprise pricing.
More Factors That Influence Pricing
Retail Businesses and Digital Menu Boards
For retail chains and restaurants, updating content like promotions or menu boards is the most common use case. Here, digital signage apps and content management platforms make it easy to push updates across multiple screens in seconds.
Advertising Networks
If your business model relies on DOOH advertising, pricing may also include integrations with programmatic ad platforms and real-time audience analytics.
Healthcare, Offices, and Enterprise Needs
Hospitals, healthcare providers, and offices need robust signage players and strong customer support. Enterprise deployments often include integrations with apps, scheduling systems, and advanced content management tools.
Signage Players and Hardware
Software pricing sometimes depends on the signage player or hardware (e.g., Android box, Raspberry Pi, LG WebOS display, or standard screen/TV). Some CMS platforms even provide free templates and design apps to simplify content creation.
Customer Support and Service
Beyond licensing, factor in the level of customer support and ongoing support. Good providers offer 24/7 assistance, demo sessions, case studies, and templates for quick content management.
Event Management Integrations
Some advanced digital signage platforms integrate with event management systems, making them useful for conferences, trade shows, and corporate offices.
Case Studies and Real Examples
Retail store: Deploys 5 screens with digital signage apps for promotions → costs about $50 per month.
Restaurant chain: Uses 20 menu boards → around $200 per month.
Healthcare provider: 13 screens in a hospital lobby with on-premise digital signage system → one-time cost plus support fees.
Enterprise advertising network: 2000+ screens → custom quote with ad platform integration.
Corporate offices: Deploy video walls for event management and internal communications.
Frequently Asked Questions (FAQs) about Digital Signage Software Pricing
Q1. How much does digital signage software cost per screen?
Most providers charge between $10 to $50 per screen per month, depending on features like content management, remote support, and integrations. Some B2B providers also offer custom enterprise pricing.
Q2. Can I use digital signage software for restaurants or cafes?
Yes! Restaurants often use digital sign software for menu boards, promotions, and video walls. It’s one of the most common use cases.
Q3. Do I need extra hardware to run digital signage?
In most cases, you’ll need a media player, smart TV, or connected screen. Some platforms provide plug-and-play devices, while others can run directly on your existing smart TVs.
Q4. Is digital signage only for big companies?
Not at all. Small businesses, offices, event management companies, and retail outlets also use digital signage platforms. The cost scales with your needs.
Q5. What’s the difference between free and paid digital sign software?
Free software usually comes with limitations on content management, number of screens, or support. Paid platforms unlock advanced features like scheduling, analytics, and priority support.
Q6. Can I manage digital screens remotely?
Yes. Most modern platforms allow remote content updates, scheduling, and monitoring from a central dashboard. Perfect for managing multiple locations.
Q7. What is digital signage software?
Digital signage software is a tool that helps you show and control content like images, videos, or ads on digital screens or TVs. It lets businesses manage what plays, when it plays, and on which screen.
Q8. What is the price of digital signage software?
The price of digital signage software depends on the provider and features. It usually starts from $10 to $25 per screen per month for cloud-based solutions.
Q9. What does digital signage software do?
Digital signage software makes it easy to upload, schedule, and display content on screens. It helps in showing ads, menus, announcements, or updates in offices, restaurants, stores, and events.
Q10. How to develop digital signage software?
To develop digital signage software, you need a content management system (CMS) to upload and schedule media, a media player app that runs on TV or digital screens, and a server or cloud backend to sync content.
Q11. What is the price of digital signage software in India?
In India, digital signage software pricing usually starts from ₹500 to ₹1500 per screen per month depending on features and support.
Q12. How much does digital signage software cost?
Digital signage software costs between $10 to $25 per screen per month on average. Some providers also offer annual plans with discounts.
Q13. What software is used for digital signage?
Popular digital signage software includes Wilyer, Yodeck, ScreenCloud, NoviSign, and Scala. Businesses choose based on budget, features, and ease of use.
Build vs. Buy: Open Source or Paid Digital Signage Software?
When planning your digital signage strategy, one big decision is whether to build your own system, use open-source tools, or invest in paid software. Open-source solutions (like Screenly OSE, Xibo, or Concerto) are attractive because they’re free and customizable, but they require technical expertise, server management, and ongoing maintenance. Building your own custom signage system gives you maximum flexibility but can be time-consuming and expensive in the long run. On the other hand, paid digital signage platforms offer ready-to-use features, cloud hosting, updates, and support, making them the best choice for businesses that want reliability and scalability without heavy IT involvement. Ultimately, the right option depends on your budget, team expertise, and growth goals.
Final Thoughts
Digital signage software pricing in 2025 really depends on your goals, your use case, and your scale. Small businesses can start at just a few hundred dollars per year, while enterprise networks may run into tens of thousands, but with better ROI at scale.
If you’re evaluating options, focus less on the sticker price and more on the value you’ll get from smoother operations, audience engagement, advertising revenue, and reliable customer support. Always request a demo, explore free templates, and review case studies before making a decision.
Find the plan that fits your needs.