Why You Should Visit ISE 2026: Top Reasons for AV & Digital Signage Professionals to Attend ISE 2026

In the case of any professional in the field of AV integration, digital signage, and smart display solution, it is not a choice to be in the lead of technology and source trends, but rather a necessity. The global AV and digital signage ecosystem gathers at Integrated Systems Europe 2026 (ISE 2026) and defines the future of the industry.

ISE 2026 provides unparalleled networking, sourcing and learning whether you are a system integrator, distributor, OEM (Original Equipment Manufacturer)  partner or enterprise buyer. This is why it should be a priority to attend.

Network Directly with Global AV & Digital Signage OEMs

The ISE 2026 is one of the limited platforms where world OEMs, manufacturers and technology innovators are all housed under one roof. Instead of relying on distributors alone you can:

• Meet OEM decision-makers in person.

• Talk about product roadmap and technologies of the future.

• Form long term strategic alliances.

• Discover regional or channel niche opportunities.

To AV and digital signage professionals, the relationships can often be in the form of preferential treatment, reduced prices and availability of solutions early enough.

Better Sourcing with Improved Commercials

Direct sourcing at improved commercial rates is one of the reasons why ISE 2026 should be attended. By presenting their latest innovations, when OEMs and technology providers are on display, they are accessible to:

• Volume pricing negotiations.

• Commercial negotiations that are specific to the project.

• Bundling of custom software and hardware.

• Availability of launch offers and show-off deals.

ISE also proves to be an effective sourcing leverage to companies engaged in large-scale rollouts as in retail signage, health care displays, QSR menu boards or corporate AV.

First To Find Unique and Newest AV Technologies.

New technologies are introduced in ISE earlier before they get to mass markets. At ISE 2026, you can explore:

• Digital signage displays the next generation.

• Artificial intelligence content automation and analytics.

• State of art LED walls and high-pitch displays.

• AV management platforms on the cloud.

• Interactive touch, wayfinding and immersive AV solutions.

Live demonstration of these technologies enables the professional to judge both performance or reliability and practical real-life use cases which cannot be done through brochures or web demonstrations.

Keep Up with  Industry Trends and Learning.

ISE 2026 is not an exhibition only event - it is also a knowledge centre. The event will include a curated learning experience that will feature activities targeting AV and signage professionals, including:

• Professional discussions on the news in the industry.

• Digital signage strategy and ROI sessions.

• Knowledge on AV over IP, Artificial Intelligence, and cybersecurity.

• Future conversations on smart buildings and connected environments.

Such learning is geared towards making future-proof decisions by the businesses, investments that keep up with time.

Understand Market Direction & Customer Expectations

Being at ISE provides you with the clear picture of:

• Where is the AV and digital signage market going?.

• What will the end customers be seeking next?

• What technologies are embraced the most rapidly?

This wisdom is inestimable when it comes to selecting a product, designing solutions and go-to-market strategy, particularly among system integrators and solution providers.

Secure Better Business Trust.

It is by visiting the OEMs, seeing technology in action and observing trends that professionals are confident in:

• Offer new solutions to customers.

• Secure bigger and more complicated projects.

• Minimise reliance on old or un-tested technologies.

ISE 2026 also enables the companies to establish themselves as the leaders in technology and not solely as suppliers.

Who Should Definitely Attend ISE 2026?

ISE 2026 is highly valuable for:

• AV system integrators

• Digital signage solution vendors.

• IT/infrastructure services.

• Distributors and resellers

• Project managers and enterprise buyers.

• AV professionals in retail, healthcare, hospitality and corporate.

When the business deals with AV, displays and online communication, then ISE is the right location.

Final Thoughts

ISE 2026 is not just an exhibition, but a business strategy. The event provides incomparable value to the AV and digital signage professionals through networking with OEMs and acquiring the most recent technologies at reduced commercials, in addition to understanding industry trends that define the future.