Overview

Mahakumbh, one of the largest religious gatherings in the world, attracts millions of devotees. To enhance communication, engage visitors, and provide real-time event updates, Wilyer deployed a government-certified digital signage network featuring live streaming and advertisements.

Challenges

• Deploying 10 large-scale 10x10 ft billboards in a highly crowded environment.

• Ensuring seamless live streaming of Mahakumbh events for the public.

• Managing high visibility, with an estimated 400,000+ viewers.

• Providing high-grade security and safety for digital signage operations.

• Running 24x7 cloud-based digital signage with zero downtime.

Wilyer’s Digital Signage Solution

To meet these challenges, Wilyer implemented a robust, cloud-powered DOOH (Digital Out-of-Home) advertisement and live streaming solution, ensuring a seamless experience for both the public and advertisers.

1. High-Impact DOOH Advertising

• Installed 10 government-approved 10x10 ft billboards at strategic locations.

• Displayed dynamic ads, public service announcements, and event updates.

• Maximized engagement, reaching an estimated 400,000+ people.

2. Seamless Live Streaming

• Broadcasted Mahakumbh events in real-time on digital billboards.

• Leveraged Wilyer’s cloud-based CMS for uninterrupted streaming.

• Ensured 24x7 uptime, delivering a flawless viewing experience.

3. Advanced Security & Stability

• Deployed high-grade security measures to protect digital signage systems.

• Ensured safe and stable operations despite the event’s massive scale.

• Delivered zero downtime, maintaining continuous content delivery.

Results & Impact

✅ Enhanced Public Engagement – Thousands of devotees accessed real-time event updates and announcements.
✅ Seamless Live Streaming – High-quality, uninterrupted broadcasts kept attendees informed and engaged.
✅ Maximized Advertisement Reach – Advertisers benefited from 400,000+ impressions, increasing brand visibility.
✅ Reliable 24x7 Performance – The cloud-based digital signage solution operated flawlessly throughout the event.
✅ Secure & Efficient Operations – Government-certified digital signage ensured safe deployment and high reliability.

Conclusion

Wilyer’s innovative DOOH digital signage solution at Mahakumbh successfully enhanced public communication, improved event accessibility, and provided an impactful advertising platform. The project highlights Wilyer’s expertise in delivering secure, high-performance digital signage solutions for large-scale events.

Looking for a powerful digital signage software solution? Contact Wilyer today!