How does licensing and billing work for digital signage partners?

In a digital signage reseller program, licensing and billing are structured to give partners full control over customer relationships while maintaining coordination with the digital signage software provider. Wilyer provides a centralized Partner Program Dashboard that manages licensing, billing coordination, renewals, and account allocation.

The licensing and billing process is organized, scalable, and designed to support recurring revenue growth for digital signage partners.

Centralized Partner Dashboard for Licensing Management

The licensing process operates through a centralized Partner Dashboard provided by Wilyer. This dashboard acts as a management hub for:

• All customer accounts

• Leads and ongoing demos

• Active digital signage licenses

• Screen deployments

• Renewal timelines

This centralized system ensures that digital signage partners can monitor and manage multiple clients efficiently.

Step by Step Licensing and Billing Process

A structured approach to licensing and billing includes:

1. The partner understands the customer’s digital signage requirements.

2. The partner requests pricing or shares an RFP with Wilyer.

3. Wilyer provides commercials for the content management software portion.

4. The partner adds their markup margin to the pricing.

5. The partner presents the final quotation to the customer.

6. The customer completes the purchase through the reseller’s organization.

7. The reseller purchases matching licenses from Wilyer.

8. Once the agreement is processed, the licenses reflect in the Partner Dashboard.

9. The reseller allocates the purchased licenses to the customer account.

This structure allows the partner to control customer billing while coordinating software licensing directly with Wilyer.

Bulk Licensing for Better Margins

It also highlights that partners can:

• Purchase licenses in bulk

• Negotiate better commercial terms

• Increase overall margins

• Optimize billing efficiency

Bulk purchasing allows digital signage partners to strengthen profitability while managing multiple deployments.

Renewal and Recurring Billing Process

Renewals follow a similar structured process:

• The partner guides the customer when the renewal period approaches

• A renewal email thread is initiated with Wilyer

• Additional or renewed licenses are requested

• Renewed licenses reflect in the Partner Dashboard

• The reseller allocates the renewed licenses to the customer

Importantly, the digital signage software provider does not directly approach the customer for billing. The renewal process happens through the reseller, protecting the partner’s recurring revenue stream.

Scalability and Revenue Growth

The licensing and billing model supports:

• Multiple customers

• Different license durations

• Various deployment sizes

• Ongoing recurring revenue

Each deployed screen represents a licensed unit. As the number of screens increases, licensing revenue and renewal income also increase.

Conclusion

In conclusion, licensing and billing for digital signage partners work through a centralized Partner Dashboard, structured pricing coordination, markup flexibility, bulk purchasing options, and a renewal process handled through the reseller. This system allows partners to maintain customer ownership, generate recurring revenue, manage multiple accounts efficiently, and scale their cloud based digital signage business with Wilyer.