How much does digital signage cost?

Hardware consists of the display screen, mounting brackets, and in some cases a media player. The cost for a 43-inch commercial display screen ranges from $1,000 to $1,200 while consumer-grade options typically range from $500 to $800. A more advanced set-up, such as video walls or outdoor digital billboards, can cost $5,000+ per display due to screen weather proofing, a higher brightness requirement or a larger product itself.

2. Software: The Brain Behind the Display

Your software manages and distributes your content. Cloud-based software typically costs $120 to $150 per screen per year. However, if you need specialized features like analytics, real-time data integration, or multi-user control, the price may rise to $200 or more per screen per year.

On-premise systems, which store and run software locally, have higher initial costs but lower long-term recurring fees. They might require an upfront investment of $1500 for setup and $500–$700 per screen for licensing.

3. Installation and Additional Costs

Hiring an installation and mounting professional usually costs between $100 to $200 for each screen. You should also plan to pay for ongoing maintenance and support, which is usually about 10% of your total installation cost, on an annual basis.

4. Real-World Example

Therefore, a small café might spend $3,000–$3,500 for two 43-inch screens and cloud software, while a medium retail chain may spend $12,000–$15,000 for ten, depending on equipment and software costs.

5. Summary

In short, the cost of signage could be as little as $1,500 for a simple setup to tens of thousands of dollars for a more complex, enterprise-level system. Digital signage is a flexible option where you can adjust or scale your investment based on needs and the target audience.