Is reselling digital signage platforms profitable?

Yes, reselling digital signage platforms is described as highly profitable when done correctly. Integrating digital signage software with hardware solutions allows partners to generate strong margins, recurring revenue, and long term business growth. A digital signage reseller program creates multiple revenue streams that go beyond simple hardware sales.

When a reseller joins the Wilyer Digital Signage Reseller Program, they can earn 25 to 30 percent margin on digital signage software. This margin is added on top of the pricing and commercials shared by the digital signage software platform. This makes reselling digital signage software a strong revenue opportunity compared to hardware only sales.

Key Profit Drivers in Reselling Digital Signage Platforms

The profitability of reselling digital signage platforms comes from several core factors:

• 25 to 30 percent margin on digital signage software licenses

• Ability to add markup on curated digital signage solutions

• Recurring yearly license renewals

• Additional profit from hardware sales

• Bulk license purchasing for better commercial benefits

A reseller can also increase profitability by adding advanced solutions on top of the standard cloud based digital signage software. These include:

• Queue management systems

• IP broadcasting solutions

• Room display management solutions

• Additional display based services

By offering these value added digital signage solutions, the reseller builds a higher overall project value and increases margins.

Recurring Revenue Advantage

One of the strongest reasons why reselling digital signage platforms is profitable is the recurring revenue model. Digital signage software licenses renew annually. When customers renew their licenses, Wilyer allows the reseller to handle the renewal process on behalf of the customer.

Important benefits of this recurring model include:

• The digital signage software company does not directly approach the customer for renewals

• Renewals happen through the reseller

• Every deployed screen generates ongoing yearly income

• Revenue scales as the number of screens increases

For example, if a customer deploys fifty screens, those fifty screens create recurring revenue every year through license renewals.

Long Term Business Growth

Reselling digital signage platforms also increases customer dependency and trust. Since the reseller provides both hardware and digital signage software, they become an end to end digital signage solution provider. This strengthens customer relationships and builds a profitable pipeline over time.

In conclusion, reselling digital signage platforms through the Wilyer Digital Signage Reseller Program is profitable due to high software margins, recurring revenue opportunities, value added solutions, and long term customer relationships built around scalable cloud based digital signage deployments.