Cloud Digital Signage Software
What are features to look for in cloud signage software?
Key features every cloud signage solution should include.
Selecting the appropriate features guarantees that your signage system is not merely "good enough" now, but is prepared for the future. With some Wilyer references, below is a list of traits that are both essential and desirable:
Must-have features
Remote content management / scheduling: Playlist scheduling, content rotation, and push updates ought to be possible from any location.
Multi-zone layouts / templates / design tools: Ability to divide your screen into zones (video, ticker, images) with drag-and-drop UIs.
Offline playback or caching: If internet fails, your screen should still run stored content. Many cloud signage tools support this.
Access control / multi-user roles: Different users (e.g. marketing, store operations) can have restricted permissions.
Security / encryption: Data in transit and at rest should be secure; role-based controls, two-factor authentication, etc.
Analytics / proof-of-play: You need to know what content played, when, and where. (More on that later.)
Device / screen management & health monitoring: The system should let you monitor which screens are up, snapshot their display, push firmware updates, etc. Wilyer describes screen resilience and remote control.
Nice-to-have / advanced features
Live data widgets / integration: Weather, social media, news tickers, RSS, stock or dashboards.
APIs / external integrations for custom dashboards or data pipelines.
Geo-triggering / location logic: Show specific content in specific locations or times.
Interactivity / touch / kiosks: If you ever want interactive use.
Support for mixed hardware / OS: Android, Windows, Linux, etc.
Scalability and content versioning: Ability to push variant content per location or hierarchy.
By lining up these features against prospective software, you’ll avoid “feature surprises” later.
