What is monthly software subscription cost for digital signage for small business vs enterprise?

The cost of a monthly subscription to digital signage software varies based on case, the characteristics you are looking for, and the size of the deployment. For example, small businesses and enterprise businesses may have significantly different needs, which translates into different costs per screen.

1. Small Business Pricing

For small businesses such as a café, salon, gym, or small retail store, digital signage is often used for menu boards, promotional videos, or image slideshows. For these uses, the deployment will often require simple software that is cloud-based, without many features, and is priced need only the basic features such as scheduling, playlist management, and remote updates.

The price for small businesses is typically $10-$15 per screen, per month, which makes it affordable and available for even single-location businesses. It is also all-inclusive for everything you need to manage the display, including content updates, system monitoring and provides you everything to manage a screen easily.

2. Enterprise Pricing

Enterprises, on the other hand, have larger and more complex requirements. They often manage hundreds of screens across multiple cities or countries. For these organizations, digital signage software includes advanced tools such as role-based user management, real-time data dashboards, integration with Power BI or ERP systems, and high-level security features like SSO (single sign-on).

For enterprise use, the cost typically ranges from $25 to $35 per screen per month. These systems usually provide priority technical support, analytics dashboards, and more advanced customization features.

3. The Key Difference

The primary difference between small business and enterprise pricing isn't necessarily pricing but the features and scalability. Small businesses are paying for simplicity and reliability while enterprise businesses are paying for integrations, analytics, and control.

In other terms, a small coffee shop may pay $15 a month for one screen, while a large coffee enterprise might pay $30 per month per screen, but has hundreds of screens worldwide and total centralized control.