What is cloud digital signage?

Cloud digital signage is, in short, digital signage that uses all the processing over a public cloud-based network rather than local, internal servers. The hosting, server, and content management are all platform-based, such as AWS, Azure, or GCP. This allows your screens to be controlled fully over the internet, no matter where you are in the globe.

It is one of the significant pros of cloud digital signage that the ease of deployment is very high. It is possible to deploy a new screen as installing an application on a compliant device (Android, Windows, etc.), entering into the pairing code, and the screen is ready to accept content.

It also reduces downtime. Cloud platforms usually have backup servers and load balancing, which keep the system running smoothly even if one server has issues. Content delivery is reliable, and new updates can be pushed instantly.

Cloud digital signage also scales very rapidly. Whether it is a single screen or a group of thousands, they all can be controlled under the same account. Centrally, this control is invaluable to businesses such as retail, restaurant, and ad networks.

In simple terms, cloud digital signage means managing and controlling screens via the internet, with all hosting and content distribution handled by public cloud infrastructure.