Digital Signage
What is digital signage CMS?
Manage, schedule, and display content efficiently with a CMS.
A digital signage CMS (Content Management System) is the software that controls everything you see on screens. Think of it as the control room for all content, scheduling, and device management.
Core things a CMS does:
Upload & organize content: images, videos, playlists, templates, and widgets (weather, news, YouTube).
Schedule playback: day-parting, recurring schedules, event-based content; decide what plays when and where.
Group devices: create screen groups (by store, floor, or campaign) and push content to specific groups.
Device management: monitor health (online/offline), reboot devices, take remote screenshots, and see playback logs.
User control: multiple users with roles/permissions so marketing, operations, and store managers can each manage their parts.
Integrations & APIs: connect to data sources — POS, dashboards, live feeds, or programmatic ad platforms in DOOH.
Proof of play & analytics: confirm what content played when and capture basic engagement metrics.
Cloud vs On-Premise:
Cloud CMS (SaaS) — easy to scale, manage remotely, lower upfront cost, automatic updates. Great for multi-location businesses.
On-premise CMS — installed locally on company servers, offers tighter data control and offline resilience for sensitive industries.
How to choose a CMS:
Ease of use (templates and drag-and-drop editing).
Multi-OS support (Android, Tizen, webOS, Windows).
Offline playback & caching to handle network outages.
Remote management and reporting features.
Trial/demo and good support.
In short, a CMS is the brain of your signage network — without it, you can’t scale, schedule, or measure effectively.
