What is the difference between a reseller and a white label digital signage partner?

In a digital signage reseller program, there is a clear distinction between a regular digital signage reseller and a white label digital signage partner. White label digital signage partner program is an add on option under the main digital signage reseller program offered by Wilyer.

A regular digital signage reseller sells and integrates Wilyer digital signage software as a brand. In contrast, a white label digital signage partner rebrands the entire digital signage platform under their own company name and identity.

Regular Digital Signage Reseller

When a company joins the standard digital signage reseller program, they:

• Sell Wilyer digital signage software as Wilyer

• Integrate the digital signage software with hardware solutions

• Use Wilyer branding in their offerings

• Receive commercial benefits and margins

• Access partner support, onboarding, and RFP assistance

In this model, the reseller promotes Wilyer as the digital signage software platform while combining it with their hardware such as TVs, kiosks, LED video walls, and digital displays.

This allows the reseller to:

• Offer complete digital signage solutions

• Earn 25 to 30 percent margin on digital signage software

• Generate recurring revenue through renewals

• Use curated solutions like queue management and room scheduling

White Label Digital Signage Partner

A white label digital signage partner goes one step further. White labeling is positioned as an enterprise grade add on within the digital signage reseller program, offering enhanced branding control and expanded solution capabilities for partners.

In the white label digital signage partner model:

• The entire digital signage software is rebranded

• The partner’s company name appears instead of Wilyer

• The partner’s logo is displayed on the platform and screens

• The solution is delivered fully under the partner’s brand

This model increases brand visibility and strengthens trust with customers because the end client sees the partner as the complete solution provider.

Commercial and Structural Differences

There are also commercial differences between the two models:

• White label digital signage includes additional commercial terms

• There is typically an annual white label fee

• The fee covers server and resource maintenance

• It is considered an add on cost to the reseller program

Summary of Differences

Regular reseller:

• Sells Wilyer as a brand

• Earns margins on digital signage software

• Uses standard partner dashboard and support

White label partner:

• Rebrands the digital signage software

• Uses their own logo and brand identity

• Pays an additional annual fee

• Offers a fully branded digital signage platform

In conclusion, the main difference between a reseller and a white label digital signage partner lies in branding and commercial structure. A reseller sells Wilyer digital signage software as is, while a white label digital signage partner delivers the same cloud based digital signage platform under their own brand name with additional enterprise level control and added commercial commitments.