What size display is best for digital signage?

There’s no single “best” size — it depends on placement, viewing distance, and purpose. Use this simple guide to pick the right size for common use cases.

Indoor recommendations (typical viewing distances):

• Digital menu boards (counter-side): 32″–43″. Common for order counters; 43″ works well for clearer visuals and nicer layout. If you need big menu visibility, use 43″ or a 2-screen setup.

• Retail standees / window displays: 43″–55″ (portrait or landscape). A 43″ portrait standee is compact yet visible; 55″ gives stronger impact in busy malls.

• Mall kiosks & lobby displays: 55″–65″ or larger. For high footfall areas, 65″ grabs attention from farther away.

• Video walls: multiple 55″ or smaller panels tiled to create very large displays for immersive or brand experiences.

• Room/door displays (meeting rooms): 10″–24″ (small tablets) to show schedules and occupancy.

Outdoor recommendations:

• Outdoor LED walls / billboards: These are measured in physical feet: common effective sizes start around 8×10 ft and go much larger. For outdoor use, pick purpose-built LED with high brightness (daylight visibility).

Brightness (practical note):

• Indoor: 300–500 nits (enough for indoor light).

• Window-facing or bright indoor areas: aim for higher brightness (600–1000 nits).

• Outdoor: 2,000+ nits for daylight visibility (LEDs/ outdoor displays).

Orientation:

• Portrait (vertical): Good for walkways, window posters, and shelf-edge displays.

• Landscape (horizontal): Good for menu boards, TV-style content, or wide banners.

Quick decision rule:

• If viewers are close (under 3m): 32″–43″ is fine.

• If viewers are farther (5m+): choose 55″ or larger.

Also consider resolution (1080p vs 4K) and where the screen will be mounted. For most indoor business uses, a 43″ display in portrait or landscape is a safe, versatile choice.