Key facts
- Client
- Sri Garima Publicity
- Industry
- Events and DOOH advertising
- Location
- Prayagraj, Uttar Pradesh (Maha Kumbh 2025)
- Screens
- 10 billboards, 10 x 10 ft each
- Product
- Wilyer cloud CMS with live streaming
- Deployment
- Cloud
The challenge
Mahakumbh is one of the largest religious gatherings in the world and draws millions of devotees.
- Put up 10 large billboards, 10 x 10 ft each, in a very crowded setting.
- Stream Mahakumbh events live to the public.
- Keep the screens and the signage system secure.
- Run the cloud signage 24x7.
What Wilyer set up
- 10 billboards of 10 x 10 ft at key spots.
- Ads, public service announcements and event updates on the billboards.
- Live streams of Mahakumbh events on the billboards, run from the Wilyer cloud CMS.
- Security measures for the signage systems.
Results
- An estimated 400,000+ impressions for advertisers.
- 10 billboards carried live event streams, ads and announcements.
- The cloud signage ran 24x7 through the event.
- Devotees saw event updates and announcements on screen in real time.
