Key facts
- Client
- Sri Garima Publicity (DOOH network)
- Industry
- DOOH advertising
- Location
- Ayodhya railway station
- Screens
- 50+
- Product
- Wilyer CMS with campaign manager, RTSP live streaming, playback reports, web page widget
The challenge
The Ram Mandir opening on January 22, 2024 brought a large number of pilgrims and visitors to Ayodhya, and the railway station was a main transit point. Sri Garima Publicity needed its screens at the station to do four things.
- Stream key events at Ram Mandir live on screens across the station, with the broadcasts managed remotely.
- Keep the DOOH network secure, so ads play without interruption.
- Give advertisers playback reports as proof of play for their campaigns.
- Show train status from railway data next to the ads.
What Wilyer set up
- RTSP live streaming of events at Ram Mandir, shown on screens across the station.
- One dashboard in the Wilyer campaign manager to connect every screen and manage its content.
- Playback reports that the team downloads and shares with advertisers.
- The Wilyer web page widget, to mix other content with the ads on screen.
Results
- 50+ screens across the station showed live streams and real-time travel information during the inauguration period.
- 30% less manual work, because content is managed remotely.
- 40% more ad plays and engagement on the DOOH network.
- Visitors who could not get to the temple, because of the crowds and security limits, could follow the events on screen.
We used Wilyer’s Digital Signage Software at Shri Garima Advertising DOOH Network and I can’t tell how smoothly they’ve added live darshans to our Ayodhya Railway Station screens and making the visitors happier. The easy-to-use dashboard and detailed reports have made talking to clients and running things smoother. Wilyer’s Digital Signage Software is really a game-changer!
