Hindware x Wilyer - Transforming Brand Communication with Digital Signage

Overview

Hindware, a leading brand in sanitaryware and home solutions, sought a scalable digital signage solution to enhance brand coverage and streamline communication across its extensive retail network. With over 700 screens required for deployment across multiple store branches, Hindware needed a reliable and cost-effective digital signage system to replace traditional printed posters.

Challenges

1. Eliminating Static Posters - Hindware relied on traditional printed posters for promotions and branding, leading to high recurring costs for printing and logistics.
2. Ensuring Seamless Digital Operations - The company needed a signage solution that worked across multiple TV brands without technical interruptions.
3. Support for Non-Smart TVs - Many stores had non-SOC (System on Chip) TVs that required an external solution to enable digital signage functionality.
4. Centralized Content Management - A cloud-based system was needed to update content across all stores remotely and in real time.

Wilyer’s Solution

1. Digital Transformation with Cloud-Based Signage

Wilyer implemented a cloud-based digital signage solution, allowing Hindware to manage and update all displays remotely. This eliminated the need for physical posters and ensured seamless content delivery across 700+ screens.

2. Hardware Consultation & TV Compatibility Support

Wilyer provided expert consultation on TV compatibility, recommending SOC-enabled TV brands such as LG, Panasonic, Samsung, and Philips to ensure smooth digital signage operations.

3. Enabling Existing Non-Smart TVs with Wilyer Box Solution

For stores running on existingd non-SOC TVs, Wilyer deployed 250+ Wilyer Box solutions. These devices converted standard TVs into digital signage-ready screens, ensuring uninterrupted operations and compatibility with the cloud-based system.

4. Cost Savings & Operational Efficiency

• Reduced Printing & Logistics Costs - By transitioning to digital signage, Hindware eliminated recurring expenses associated with poster printing and distribution.
• Instant Updates Across All Locations - Content could be updated across all branches in real time without any manual intervention.
• Seamless Operation & Remote Management - The cloud solution enabled Hindware to schedule, modify, and monitor signage content from a centralized platform.

Results

✔ Enhanced Brand Awareness - Uniform and dynamic brand communication across all store locations. ✔ Cost-Effective Digital Transition - Significant savings by eliminating print-based promotional materials. ✔ Seamless Technology Integration - Successfully integrated digital signage across SOC and non-SOC TV setups . ✔ Effortless Content Management - Cloud-based operations simplified content scheduling and updates.

Conclusion

With Wilyer’s cutting-edge digital signage solution for retail, Hindware achieved a streamlined and cost-efficient brand communication strategy . By replacing outdated static posters with a cloud-based, scalable signage system, Hindware significantly improved operational efficiency, brand consistency, and cost savings .

Ready to transform your retail communication with digital signage? Contact Wilyer today!