Key facts
- Client
- Hindware
- Industry
- Retail (sanitaryware and home solutions)
- Location
- Store branches across Hindware's retail network
- Screens
- 700+
- Product
- Wilyer cloud CMS and 250+ Wilyer boxes
- Deployment
- Cloud
The challenge
Hindware, a sanitaryware and home solutions brand, ran its promotions and branding on printed posters across its store branches.
- Printing and delivering posters was a recurring cost.
- The stores used several TV brands, and the signage had to work on all of them.
- Many stores had non-SOC (System on Chip) TVs that could not run signage on their own.
- Content had to be updated in every store remotely, from one place.
What Wilyer set up
- The Wilyer cloud CMS, so Hindware manages and updates every display remotely.
- Advice on TV compatibility, recommending SOC-enabled brands such as LG, Panasonic, Samsung and Philips.
- 250+ Wilyer boxes for the stores with non-SOC TVs, turning standard TVs into signage screens that work with the cloud CMS.
- Central scheduling, editing and monitoring of signage content.
Results
- 700+ screens across Hindware's store branches run from one central platform.
- 250+ Wilyer boxes brought existing non-smart TVs onto the network.
- Screens replaced printed posters, along with the printing and delivery that came with them.
- A content change reaches every branch in real time, with no manual work in the stores.
- Every store shows the same brand message.
