Key facts
- Client
- Taco Bell Malaysia
- Industry
- Quick-service restaurants
- Location
- Malaysia
- Screens
- 200+ screens in 50+ stores
- Product
- Wilyer CMS for digital menu boards, on several operating systems
The challenge
Taco Bell Malaysia runs over 200 screens in more than 50 stores.
- The stores used commercial displays from several brands, and the menu boards on all of them needed one system.
- New screens had to go live quickly and content had to change fast, to keep up with promotions and menu changes.
- Proof of play was needed to show the reach of DOOH ad campaigns.
- The team needed to see screen status and get an alert when a screen went offline.
What Wilyer set up
- The Wilyer CMS, which runs on several operating systems, to manage the menu boards on every display brand from one place.
- A simple pairing process, so store staff can set up a screen with little help.
- Team roles set by the admin, so each region's team gets the access it needs.
- Multi-user access, with real-time screen monitoring and notifications.
Results
- 200+ screens in 50+ stores run on one CMS.
- Menu boards update in real time, so customers see the current menu and offers.
- Every store shows the same brand look and feel.
- Staff spend less time on manual screen updates and more time on customers.
Wilyer Software has revolutionized our digital menu boards at Taco Bell Malaysia. Their intuitive platform allows real-time updates and customizable designs, enhancing our restaurant's ambiance. With excellent support, the process is smooth and efficient. Highly recommended for any restaurant looking to upgrade their digital signage game.
Photos from the site
