Key facts
- Client
- 7amdaan.io
- Industry
- DOOH advertising
- Location
- Airports and malls in Bahrain
- Screens
- 50+ robotic screens
- Product
- Wilyer CMS and a custom Wilyer Android media player
The challenge
7amdaan.io, founded by Mohammed Ahmed, runs interactive tourist guide robots whose screens carry ads in airports and malls.
- Offline content did not play smoothly on the moving robots, and video rendering caused glitches.
- The team had to visit each screen in person to confirm that a new ad was playing.
- 7amdaan.io planned to add more robots and new DOOH sites, and needed a technology partner that could adapt.
- Software and high-end Windows PC hardware made each new robot expensive to add.
What Wilyer set up
- Wilyer offline playback, for smoother video on the robots' screens.
- Remote screenshots and live file download status in the Wilyer CMS, so the team confirms a new campaign within minutes without a site visit.
- Custom features built with 7amdaan.io for its ad operations.
- A custom Wilyer Android media player with signage firmware, in place of Windows PCs.
Results
- 30% lower software spend.
- Windows media players are no longer needed.
- Campaigns are checked remotely instead of on site.
- The network is ready to add more robots and new DOOH sites.
Photos from the site
