Alan Advertising & Media | عَلن, led by founder and CEO Faris Alabdulkarim , has undertaken a significant project to install over 100+ digital signage screens in retail stores across Saudi Arabia. The goal was to streamline their advertising operations, reduce costs, and provide a flexible Content Management Solution (CMS) to accommodate Alan’s advertisements and content from real estate partners.
- Costly Software : As the network of digital screens grew, the costs associated with their existing software solutions became prohibitive.
- Complex Software Solutions: The complexity of their current software made ad operations fragmented and inefficient.
- Hardware and Media Player Selection: Alan needed assistance selecting the right hardware and media players for their new screens.
- Content Flexibility: There was a need for a flexible solution that allowed real estate partners to display their content alongside third-party advertisements.
- Cost-Effective Subscription Model: Wilyer offered subscription charges that were significantly lower than other digital signage software providers, helping Alan Advertising reduce operational costs.
- User-Friendly Dashboard: Wilyer's CMS features an intuitive dashboard, simplifying ad management for DOOH media owners like Alan. The cross-platform compatible software supports screens from Android 5.0 onwards, making it highly versatile in the market.
- Remote Assistance: Wilyer's pre-sales team provided remote assistance to Alan's IT team, helping them choose the best media players and ensuring the screens were operational in the shortest turnaround time possible.
- Custom Zones and Layouts: The playlist feature in Wilyer's CMS allows for custom zones and layout stitching, providing the flexibility needed to display a unique mix of native ads and promotional content. This feature enabled Alan Advertising to create a win-win situation for both brands and real estate partners.
- Unified Content Management: Alan Advertising was able to manage all screens from a single, unified dashboard, simplifying their ad operations.
- Flexible Content Display: With custom zones and layouts, Alan could easily mix and match content, ensuring that both their advertisements and the content from real estate partners were displayed seamlessly.
- Enhanced Operational Efficiency: The user-friendly interface and remote assistance reduced the complexity of operations, allowing Alan Advertising to focus on creating impactful ad campaigns.
- Cost Savings: Alan Advertising reduced their software costs substantially, allowing them to invest more in creative ad campaigns.
- Increased Efficiency: The streamlined operations led to a 30% reduction in manual tasks, freeing up resources for strategic initiatives.
- Higher Engagement: The flexible content management system enabled a more dynamic and engaging advertising experience, benefiting both brands and real estate partners.
The successful deployment of Wilyer's digital signage solutions has transformed Alan Advertising's operations, providing a cost-effective, efficient, and flexible platform for managing its extensive network of screens. Wilyer's innovative technology helps Alan in addressing the challenges of digital signage in retail environments, delivering measurable benefits and driving business growth.
For businesses looking to enhance their digital signage capabilities, Wilyer offers scalable, secure, and effective solutions designed to meet diverse operational needs. Let Wilyer help you create engaging, informative, and dynamic spaces that connect with your audience and drive success.
