Key facts
- Client
- Alan Advertising & Media (عَلن)
- Industry
- DOOH and retail media
- Location
- Saudi Arabia
- Screens
- 100+ in retail stores
- Product
- Wilyer CMS with custom zones and layouts, Android media players
The challenge
Alan Advertising & Media, led by founder and CEO Faris Alabdulkarim, set out to install 100+ screens in retail stores across Saudi Arabia, showing its own ads and content from real estate partners.
- Its existing software was complex, which made ad operations fragmented.
- It needed help choosing hardware and media players for the new screens.
- Real estate partners needed to show their content next to third-party ads.
What Wilyer set up
- The Wilyer CMS dashboard for managing ads across the network. The software runs on screens from Android 5.0 onwards.
- Remote help from the Wilyer pre-sales team to Alan's IT team, to choose media players and get the screens running quickly.
- Playlists with custom zones and layout stitching, so native ads and partner promotions share the screen.
Results
- 100+ screens in retail stores run from one dashboard.
- 30% fewer manual tasks.
- Ads and real estate partner content share each screen through custom zones and layouts.
- A simpler interface and remote help made daily operations easier, so the team can focus on its ad campaigns.
