Wilyer
NoviSign vs OptiSigns

NoviSign vs OptiSigns

OptiSigns starts at $10 per screen a month and NoviSign at $16, or $14 billed yearly. Neither shows prices in rupees. Here is what each one's own site says about price, trials, offline playback and on-premise, next to Wilyer.

NoviSign versus OptiSign: digital signage comparison

Join businesses worldwide that run their digital signage on Wilyer.

Yashoda Hospitals
Delhi Indira Gandhi International Airport
GD Goenka World School
WOW! Momo
Cashify
Joyalukkas
Jaquar
Frido
Hindware
NTPC
Hyatt
Taco Bell
Kempegowda International Airport
Audi
Taj
OM Sweets & Snacks
Indian Bank
Airtel
Bank of Baroda
Fortis
Sanar International Hospitals
ISKCON
Canon
GSK
Lifestyle
M3M
DreamFolks
Yashoda Hospitals
Delhi Indira Gandhi International Airport
GD Goenka World School
WOW! Momo
Cashify
Joyalukkas
Jaquar
Frido
Hindware
NTPC
Hyatt
Taco Bell
Kempegowda International Airport
Audi
Taj
OM Sweets & Snacks
Indian Bank
Airtel
Bank of Baroda
Fortis
Sanar International Hospitals
ISKCON
Canon
GSK
Lifestyle
M3M
DreamFolks

Price and basics

What each one costs and where it runs

Taken from each company's own website, as a visitor in India sees it. Where a site does not say, the cell says "Not stated".

  NoviSignOptiSignsWilyer
Price $14 per screen a month billed yearly, or $16 billed monthly (Business plan). US dollars only. Tax not stated.$10 per screen a month, or $9 billed yearly (Standard plan). Shown in USD, EUR, GBP, CAD or AUD, not rupees. Tax not stated.₹1,200 per screen a month or ₹12,000 a year, plus GST (Pro plan). Outside India: $15 a month or $145 a year.
Billing basis Per screen, monthly or yearlyPer screen, monthly or yearly. Enterprise needs at least 25 screens.Per screen, monthly or yearly
Free trial / free plan 30-day free trial. No free plan shown.Free trial, length not stated. Free plan for up to 3 screens, with the OptiSigns logo on screen.Free trial: 15 screens for 14 days, all Pro features, no card. No free plan.
Offline playback Yes, the player caches content for offline playbackYesYes
On-premise Private server installation listed as an optionYes, on the Enterprise plan (on-premise or private cloud)Yes, on the Enterprise plan
Players supported Windows, Android, ChromeOS, Samsung Tizen, LG webOS, Amazon Signage Stick, BrightSignWindows, macOS, Linux, Android, iOS, ChromeOS, Raspberry Pi, BrightSign, Amazon Signage, LG webOS Signage, Samsung SSSP, Samsung smart TVsAndroid, Windows, Samsung Tizen, LG webOS, ChromeOS, Fire TV Stick, Amazon Signage Stick, BrightSign, Linux, Raspberry Pi

See all Wilyer plans, or start the free trial: 15 screens for 14 days, every Pro feature, no card.

Verdict

Which should you choose?

Pick NoviSign if…

Touch screens are the point. NoviSign's plans include touch-screen interactivity with wayfinding and digital menus, Canva integration, and SSO with SAML on Premium. Business is $16 per screen a month, or $14 billed yearly, with a 30-day trial.

Pick OptiSigns if…

You want to start free and add apps. OptiSigns has a free plan for up to 3 screens, lists 100+ apps and integrations, and adds an on-premise or private cloud option on Enterprise, which needs at least 25 screens. Standard is $10 per screen a month, or $9 billed yearly.

Pick Wilyer if…

You want to see and control every screen from one dashboard, and pay in rupees. Wilyer shows a live screenshot and the online or offline status of each screen, sends remote commands such as restart app and clear cache, and runs on your own server on the Enterprise plan. Pro is ₹1,200 per screen a month plus GST.

The capability table further down, from our September 2026 research, shows where NoviSign and OptiSigns are ahead of Wilyer as well as where Wilyer leads.

Strengths

Where each platform wins

These are real products built for different jobs. Here is where each one leads: match it against the job you need done.

NoviSign strengths

  • Touch-screen interactivity, including wayfinding and digital menus
  • Canva integration and 500+ customizable templates
  • SSO and SAML on the Premium plan, plus an open API
  • SOC 2 Type II certified

OptiSigns strengths

  • A free plan for up to 3 screens
  • 100+ apps and integrations
  • An interactive kiosk designer
  • On-premise or private cloud on the Enterprise plan

Wilyer strengths

  • Cloud, or your own server on the Enterprise plan
  • Live screenshots and online or offline status for every screen
  • Remote commands such as restart app and clear cache
  • Kiosk mode, settings lock, brightness and screen on/off schedules
  • Offline playback of saved content
  • Free trial on 15 screens for 14 days, every Pro feature, no card

Feature by feature

Where the platforms differ

115 of the 167 capabilities we checked are not supported by every platform on this page; those are the rows below. The remaining 52 are supported by all of them and are listed together at the end.

Feature coverage by area An eight-spoke wheel. Each spoke is one area of the platform; the further a product's outline reaches, the more of that area it covers. Exact figures are in the table below. NoviSign · Deployment 42% NoviSign · Content & design 79% NoviSign · Scheduling 66% NoviSign · Device management 43% NoviSign · Monitoring 38% NoviSign · Hardware 67% NoviSign · Integrations & API 50% NoviSign · Ads & interactive 61% OptiSigns · Deployment 58% OptiSigns · Content & design 90% OptiSigns · Scheduling 86% OptiSigns · Device management 68% OptiSigns · Monitoring 65% OptiSigns · Hardware 90% OptiSigns · Integrations & API 78% OptiSigns · Ads & interactive 61% Wilyer · Deployment 54% Wilyer · Content & design 63% Wilyer · Scheduling 64% Wilyer · Device management 86% Wilyer · Monitoring 77% Wilyer · Hardware 67% Wilyer · Integrations & API 22% Wilyer · Ads & interactive 43% Deployment Content & design Scheduling Device management Monitoring Hardware Integrations & API Ads & interactive
  • NoviSign
  • OptiSigns
  • Wilyer

Further out means more of that area covered. Hover a point for the exact figure.

View the numbers as a table

Select an area to jump to its capabilities.

Verified September 2026

Showing all 115 capabilities not supported by every platform

Where the platforms differ
Capability NoviSign OptiSigns Wilyer
On-Premise / Self-Hosted Server Partial Ent. Partial Ent. Yes
Multi-City VPN Connectivity (On-Prem) Unknown No Yes
White Label / Custom Domain Partial Partial Ent. Partial Enterprise
Data Residency / Region Choice Unknown Unknown No
Scalable Infrastructure (RAM / Storage) Partial On-prem No Yes Scale own on-prem box
AES-256 Encrypted Data Transport Unknown Yes Unknown
Passkeys / Passwordless Login No No No
SSO / SAML Federated Auth Partial Yes SAML 2.0 No
SCIM Auto User Provisioning No Partial No
Security / Compliance Documentation Partial Yes SOC2 Partial
Animated GIF Yes Yes No
Video Server-Side Transcoding Unknown Partial No
Audio / Background Music Yes Yes No
PowerPoint / Word / Excel Partial Yes No Slides only
Web Screenshot (static capture) Partial Yes No
Custom HTML / JavaScript WebApp Yes Embed HTML Yes Partial Webpage widget
Canva Direct Integration Partial Yes No
AQI: Air Quality Index Widget Unknown Partial Yes
RTMP Live Stream Widget Partial Partial Yes
RTSP Live Stream Widget Partial Partial Yes
HLS Live Stream Widget Partial Yes Yes
Power BI Embedded Dashboard Yes Dashboard Yes Partial As a web page
Countdown / Event Timer Widget Yes Yes No
Stocks / Currency / Financial Data Yes Yes No
Google Calendar Yes Yes No
Microsoft Outlook / Exchange Calendar Partial Yes No
Microsoft Teams (streaming / channel) Unknown Yes No
Slack Messages on Screen Unknown Yes No
Grafana Dashboard Partial Yes Partial Webpage embed
Google Sheets / Docs Integration Yes Table Yes No
Instagram / Facebook Posts Yes Yes No
Staffbase / Employee Comms Unknown Unknown No
Wayfinding / Navigation App Yes Interactive Yes No
HIS: Hospital Info System Integration Unknown Unknown Yes Token queues, TV socket layer
External Database / Real-Time Data Binding NEW Yes Table/FTP Yes Sheets/data No
Outdoor LED Wall Pixel Mapping Unknown Partial Yes Pixel-perfect splitting
Built-in Design Editor (Canvas/Template) Yes Studio Yes Partial Layout builder only
Template Gallery / Pre-built Library Yes Yes No
CSS Zone Customization Partial HTML Partial No
QR Code Generation in Content Yes Yes No
Video Wall / Multi-Display Layout Partial Partial Yes LED walls
Playlist Randomization / Shuffle Partial Yes No
Content Expiry / Availability Dates Yes Yes No
Find & Replace Media Across Playlists Unknown Partial No
Dynamic / Tag-Based Playlist Partial Yes No
Playlist History / Deployment Logs Partial Yes Yes Timestamp logs
Nested / Sub-Playlists Unknown Yes No
Brightness Scheduling by Time Slot Unknown Unknown Yes
NTP Content Synchronization Unknown Partial Yes Frame-accurate
Emergency Override / Priority Cast Yes Yes No
Everlasting / Permanent Time Slots Yes Yes No
Rule-Based Conditional Playback Partial Partial Triggers No
Overwrite OR Append Mode Unknown Partial Yes
Content Delivery Acknowledgement Partial Yes Yes
Content Approval Workflow Unknown Partial No
Clear Device Cache Unknown Yes Yes
Hardware Diagnostics (RAM / Storage) Partial Yes Telemetry Yes
IP Address & MAC Address View Partial Yes Yes
WiFi Signal Strength Monitoring Unknown Partial Yes
Content Download Progress Monitoring Unknown Unknown Yes
HDMI Screen Capture Input Unknown Unknown Yes HDMI relay
Live Playlist Data View from Screen Unknown Partial Yes
Licence Transfer / Reassign Partial Yes Yes
Remote Volume Control Partial Yes Yes
Remote Screen Rotation Partial Yes Yes
Remote Brightness Control Unknown Partial Yes
Keep-On-Top Mode (prevent app switch) Unknown Unknown Yes
Tablet Mode Configuration Unknown Partial Yes
HDMI-CEC Display On/Off Unknown Partial No
Serial Port / External Device Commands Unknown Unknown No
Restricted Mode (block changes) Partial Yes Yes
OTA Silent Background App Updates Partial Yes Yes
Mass OTA Admin Bundle Delivery Partial Partial Yes
Display / Panel Firmware OTA Update NEW Unknown Unknown No App-level only
Device Deletion Lock / Protection Unknown Unknown No
Hourly Uptime History (15 Days) Unknown Unknown Yes
30-Day Uptime History Unknown Partial Yes
Bulk Uptime Export (CSV / PDF) Unknown Partial Yes
Email Health Reports (Configurable) Partial Yes Yes 2 to 24 hr cadence
Linux Yes Partial Yes
Raspberry Pi Partial Yes Yes
macOS Unknown Yes No
iOS / iPadOS Unknown Yes Apple TV No
Web Browser / PWA Player Unknown Partial No
Meeting Room Players (Teams/Zoom/Meet) Unknown Partial No
Proprietary Hardware Box Partial Yes OptiStick No
Nested Group Hierarchy Partial Yes Yes Country→Screen
SSO / SAML Federated Auth Partial Yes No
SCIM Auto User Provisioning No Partial No
Content Approval Workflow Unknown Partial No
Account Ownership Transfer Unknown Yes No
Audit Logs: User Action History Partial Yes Yes CSV
Hardware Logs (IP / MAC / Motherboard) Unknown Partial Yes Full HW export
Content Delivery Confirmation Logs Partial Yes Yes
Device Health / CPU / Memory Analytics Partial Yes No
Screen Score / Content Quality Rating Unknown Unknown No
Amazon Kinesis Firehose Export Unknown Unknown No
Programmatic DOOH Integration Partial Partial Yes
VAST Tag Ad Server Support Partial Partial No
Advertising Playlist / Campaign Mgmt Yes Ad widget Partial No
Ad Impression Targeting Partial Partial No
Live Camera Feed Broadcast Partial Partial Yes
Desktop Screen Capture & Broadcast Unknown Partial Yes
Delivery over Private / VPN Network Unknown Unknown Yes Broadcast over VPN
Touch / Swipe Kiosk Interactivity Yes Strong Yes No MDM lock only
Interactive Navigation App Yes Yes No
Sensor / IoT Trigger Playback Partial Partial No
Audience Polls / Quizzes / Gamification NEW Yes Quizzes/polls Partial No
Embeddable Channel / Playlist (iframe) Unknown Partial No
REST API Yes Yes Trigger API No
GraphQL API No No No
Webhooks Partial Yes Triggers No
JavaScript / Web SDK Partial HTML Partial No
MCP (AI Agent) Integration Unknown Unknown No
Mobile Admin App Partial Yes Mobile No
  • Yes supported
  • Partial add-on, tier-gated or limited
  • No not available
  • Unknown not publicly documented

Supported by all

These 52 capabilities are covered by every platform on this page, so they will not help you choose.

  • Cloud Hosting
  • Multi-Tenant / Reseller Architecture
  • HTTPS / TLS Transport
  • Images: PNG / JPEG / WebP
  • Video: MP4 / WebM
  • PDF Rendering / Display
  • Google Slides Widget
  • Website / URL Embed
  • Clock / Time & Date Widget
  • Weather Widget
  • Scrolling Text / Ticker Widget
  • RSS Feed Widget
  • YouTube Video Widget
  • Drag-and-Drop Layout Builder
  • Multi-Zone Screen Layouts
  • Portrait & Landscape Orientation
  • Custom / Non-Standard Resolutions
  • Playlist Management (create / edit / loop)
  • Manual Content Sequencing
  • Playlist Preview (before publish)
  • Time-of-Day Scheduling
  • Day-of-Week / Date-Range Rules
  • Zone-Level Independent Schedule
  • Screen On / Off Scheduling
  • Direct Media File Publishing
  • Filter-Based Target (area / tag / name)
  • Bulk Publish (100+ screens)
  • Offline Content Caching
  • Live Screenshot Capture
  • Restart Signage Application
  • Reboot / Restart Device OS
  • Bulk Screen Actions (100+)
  • Screen Profiling (location / tag)
  • Kiosk / Single-Purpose App Lock
  • Android Fast Boot / Auto-Start Player
  • Scheduled App / OS Restart
  • Online / Offline Status Dashboard
  • Offline Device Alert / Notification
  • Android
  • Windows
  • LG webOS (SoC)
  • Samsung Tizen (SoC)
  • Amazon FireStick / Fire OS
  • ChromeOS / ChromeCast
  • BrightSign
  • Auto-Start at Boot / 24×7 Loop
  • Multi-Level User Roles
  • Group-wise Content Scoping
  • Team Member Assignment per Group
  • Proof of Play Report (Excel / CSV)
  • Proof of Play for Advertisers
  • Delivery over Public Network
Multi-platform

Want to See It “Live”?

Book a free demo with our signage specialists and see Wilyer in real-time use cases.

FAQ

NoviSign vs OptiSigns: common questions

Straight answers on features, migration and what changes when you switch. Still curious? Book a demo and we’ll walk through your signage setup with you.

OptiSigns Standard is $10 per screen a month, or $9 billed yearly, and OptiSigns has a free plan for up to 3 screens with its logo on screen. NoviSign Business is $16 per screen a month, or $14 billed yearly, with no free plan shown. Neither shows prices in rupees or states tax on its pricing page. Wilyer Pro is ₹1,200 per screen a month plus GST.
NoviSign offers a 30-day free trial. OptiSigns offers a free trial without stating its length, as well as its free plan. Wilyer's free trial covers 15 screens for 14 days with every Pro feature and no card.
OptiSigns lists an on-premise or private cloud option on its Enterprise plan, which needs at least 25 screens. NoviSign lists installation of a private server for customers who do not want a public cloud. Wilyer runs on your own server on its Enterprise plan.
Yes. NoviSign's player caches content locally for offline playback, and OptiSigns lists offline playback in its plans. Wilyer also plays saved content when the connection drops.
NoviSign runs on Windows, Android, ChromeOS, Samsung Tizen, LG webOS, Amazon Signage Stick and BrightSign. OptiSigns lists Windows, macOS, Linux, Android, iOS, ChromeOS, Raspberry Pi, BrightSign, Amazon Signage, LG webOS Signage and Samsung. Wilyer runs on Android, Windows, Samsung Tizen, LG webOS, ChromeOS, Fire TV Stick, Amazon Signage Stick, BrightSign, Linux and Raspberry Pi.

Effortless Digital Signage with Wilyer

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Wilyer dashboard - screen fleet overview, storage, licences and screen locations map

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Step 1

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Step 2

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Step 3

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Wilyer playing scheduled content across a TV and laptop with live widgets