A digital menu board in India costs about ₹22,000 to ₹33,000 per screen to set up with a new 43-inch 4K smart TV and a wall mount. Add a software subscription: Wilyer Pro is ₹1,200 per screen a month, or ₹12,000 a year. If an Android or Google TV is already on your wall, setup costs nothing beyond the software. Commercial displays built to run 16 to 24 hours a day cost more, about ₹40,000 to ₹75,000 for a 55-inch model.
We checked every digital menu board price in this guide on 12 October 2026. TVs, players and mounts come from Flipkart and Amazon.in, commercial displays from GeM and dealer listings, and electricity tariffs, GST and FSSAI rules from official sources. Marketplace prices change every day, so treat them as a guide, not a quote.
How Much Does a Digital Menu Board Cost in India?
A digital menu board has five costs: the screen, a player (only if the screen cannot run the app itself), a wall mount, the software and the running costs. This is what each one cost in India in October 2026.
| Item | Price in India | Paid |
|---|---|---|
| 32-inch smart TV | ₹11,999 to ₹19,999 | Once |
| 43-inch 4K smart TV | ₹21,499 to ₹31,999 | Once |
| 55-inch 4K smart TV | ₹31,999 to ₹41,999 | Once |
| 55-inch commercial display, rated 24/7 | ₹40,249 to ₹75,000 | Once |
| Player for a TV that is not smart | ₹1,999 to ₹3,697 (Android TV box) | Once |
| Wall mount, 32 to 55 inches | ₹259 to ₹898 (fixed or tilt) | Once |
| Installation | Free with many TVs, or from ₹399 | Once |
| Software | ₹1,200 per screen (Wilyer Pro) | Monthly |
| Electricity, 43-inch, 14 hours a day | About ₹323 to ₹479 | Monthly |
TV prices are for mainstream brands such as Samsung, LG, Xiaomi, TCL and Philips, and include GST. Sony costs more, up to ₹46,990 for a 43-inch model. TV listings on Amazon.in include free installation and charge for the wall bracket separately. Urban Company TV installation starts at ₹399, and local technicians charge ₹599 to ₹799 for the labour.
What Does a Full Setup Cost for a Café, a QSR and a Chain?
The total depends mostly on how many screens you need and whether they must run all day. These four setups use the October 2026 prices above, from the lowest to the highest listing for each item.
- Existing TV: an Android TV or Google TV needs no extra hardware. Any other TV with an HDMI port needs an Android TV box for ₹1,999 to ₹3,697. See how to turn any TV into digital signage.
- Café, one screen: a 43-inch 4K smart TV and a tilt mount come to ₹21,902 to ₹32,897.
- QSR counter, three screens: three 55-inch smart TVs in a row with mounts come to ₹97,206 to ₹1,28,691.
- 10-outlet chain, 20 screens: two 55-inch commercial displays per outlet, rated for 24/7 use, come to ₹8.1 lakh to ₹15.2 lakh before the dealer's installation charge.
Software costs the same per screen at every size: ₹12,000 a year on the Wilyer Pro yearly plan. A chain with 20 screens pays ₹2.4 lakh a year and updates every outlet from one dashboard. Larger rollouts move to Enterprise, which is priced per project.
What Does One Screen Cost per Month, All In?
Spread over three years, one 43-inch digital menu board costs about ₹1,932 to ₹2,393 a month, all in. That covers the TV and mount, 36 months of software and the electricity.
| One 43-inch screen, three years | Low | High |
|---|---|---|
| 43-inch 4K smart TV and tilt mount | ₹21,902 | ₹32,897 |
| Software, Wilyer Pro yearly plan | ₹36,000 | ₹36,000 |
| Electricity, 1,663 kWh | ₹11,642 | ₹17,247 |
| Total | ₹69,544 | ₹86,144 |
| Per month | ₹1,932 | ₹2,393 |
The electricity line assumes the TV draws its full rated 110 W for 14 hours a day. Rates run from ₹7.00 a unit (the Karnataka commercial rate for hotels and restaurants in 2025-26) to ₹10.37 a unit (the Maharashtra non-residential rate, wheeling included). A TV usually draws less than its rated maximum, so most bills come in lower. Fixed charges and electricity duty are extra and depend on your connection.
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<a href="https://wilyer.com/blog/how-much-does-a-digital-menu-board-cost-for-a-restaurant/"><img src="https://wilyer.com/blog-images/digital-signage-cost-per-screen-india.webp" alt="What one digital signage screen costs in India in 2026: infographic by Wilyer" width="1000" height="1578"></a>
<p>Infographic by <a href="https://wilyer.com/">Wilyer</a></p>Should a Restaurant Buy a Smart TV or a Commercial Display?
Buy a smart TV when the menu board runs during opening hours, hangs indoors in landscape and can be replaced quickly if it fails. Buy a commercial display when the screen runs 16 to 24 hours a day, faces a bright window or a sunny counter, or hangs in portrait.
The spec sheets show the difference. Samsung's QM55C is rated for 24/7 use at 500 nits and the QB55C for 16/7 at 350 nits, while window-facing models reach 3,000 to 4,000 nits. Samsung and LG publish no price for these in India. Government buyers on GeM see the QM55C offered at ₹40,249, while dealer listings ask ₹48,000 to ₹75,000. Check the warranty too: Samsung and LG consumer TV warranties in India exclude commercial use. Our guide to the smart TV vs commercial display choice covers this in detail.
Do You Need a Separate Media Player?
Not if the TV runs Android TV or Google TV: install the signage app from the Play Store and the TV is the player. Our guide shows how to turn an Android TV into digital signage. Other TVs need a small player on the HDMI port.
- Android TV box: ₹1,999 to ₹3,697 on Amazon.in, the cheapest way to turn an old TV into a menu board.
- Fire TV Stick: ₹2,999 for the HD model. The Fire TV Stick 4K Select (₹3,999) runs Amazon's Vega OS instead of Android, so confirm your signage app supports it before you buy.
- Signage player: a player built for signage, such as the WillBox media player, is designed for 24/7 use, restarts itself if the app stops and carries a 2-year warranty. Bulk pricing starts at 10 units.
- Mini PC: ₹19,150 to ₹24,099 for an Intel N100 or N150 model, usually needed only for heavy content such as video walls.
How Much Does Digital Menu Board Software Cost per Month?
Digital menu board software in India costs about ₹800 to ₹1,500 per screen a month. Wilyer Pro is ₹1,200 per screen a month, or ₹12,000 a year (about 17% less), with a 14-day free trial and no credit card. You pay per screen with no setup fee and can cancel anytime. See Wilyer pricing for current plans.
Most other platforms price in US dollars, from about $5 to $45 per screen a month, and Pickcel lists ₹810 to ₹1,500 plus GST. Compare features, not only the price: daypart scheduling, offline playback, control of several outlets and support for the screens you already own. Our list of affordable menu board software in India compares the options side by side.
What Hidden Costs Should You Budget For?
- Electricity: about ₹323 to ₹479 a month for a 43-inch TV on 14 hours a day, as worked out above. Schedule screens to switch off after closing.
- Internet: the screen needs internet only to receive updates. Wilyer keeps playing saved content offline, so a weak connection does not blank the menu. Without Wi-Fi, a Jio ₹189 prepaid plan (2 GB for 28 days) is enough for occasional image updates.
- Power cuts: a 600VA UPS costs ₹1,899 to ₹3,299 and runs a 100 W load for about 22 minutes. Also check that the screen comes back by itself after a cut: the Wilyer app starts automatically after a power interruption.
- Menu design: designers on IndiaMART charge ₹250 to ₹900 per page, or you can build the menu yourself in Wilyer's design canvas with widgets. For layouts that sell, see these digital menu board ideas for fast food.
- GST: 18% on TVs of every size since 22 September 2025, after the GST Council cut for TVs above 32 inches from 28%, and 18% on software subscriptions. Check whether a quote includes it.
Is a Printed Menu Board Cheaper Than a Digital One?
For a single board that rarely changes, yes. A backlit or acrylic menu board costs ₹300 to ₹650 per square foot on IndiaMART, so a 4 by 3 foot board (12 square feet) costs ₹3,600 to ₹7,800 to make. One digital screen costs about ₹23,200 to ₹28,700 a year, all in. On cost alone, digital pays for itself once you would otherwise remake that board about 3 to 8 times a year.
Most restaurants switch for what print cannot do: change a price in minutes, switch breakfast, lunch and dinner menus automatically, push an offer to every outlet at once and remove an item the moment it runs out. A chain that reprints boards across 10 outlets for every price change reaches the break-even point quickly.
Be careful with sales claims. The most quoted study, a 2016 Forrester analysis commissioned by Samsung, measured a 2.5% rise in average order value and a 5.75% shorter wait at US drive-thrus. We found no independent study for restaurants in India.
What Must a Menu Board Show Under FSSAI Rules?
If your business has a Central FSSAI licence or outlets at 10 or more locations, Regulation 9 of FSSAI's labelling and display rules requires your menu boards to show:
- Calories in kcal per serving, with the serving size, next to each item.
- The line "An average active adult requires 2,000 kcal energy per day, however, calorie needs may vary".
- Allergen information, which can be shown with simple symbols.
- The veg or non-veg logo.
FSSAI's guidance note names digital menus and display boards, so a digital menu board must carry this information too. The upside: when a recipe or serving size changes, you update the calories on every screen at once instead of reprinting.
How Can You Reduce the Cost of a Digital Menu Board?
- Use the TVs you have. An Android or Google TV runs the app directly, and any other TV needs only a ₹1,999 to ₹3,697 box.
- Buy commercial displays only where needed. Use them for screens that run all day or face sunlight, and smart TVs everywhere else.
- Pay yearly. Wilyer Pro costs ₹12,000 a year instead of ₹14,400 on monthly billing.
- Switch screens off after closing. Every hour off saves electricity and screen life.
- Design in-house. Build menus in the software's design tools instead of paying per page.
- Start with one counter. Test one screen, see what changes, then add outlets.
Frequently Asked Questions
How Much Does a Digital Menu Board Cost in India?
One screen costs about ₹22,000 to ₹33,000 to set up with a new 43-inch 4K smart TV and a wall mount, plus software at ₹1,200 per screen a month on Wilyer Pro. If you already have an Android or Google TV, setup costs nothing beyond the software. A 55-inch commercial display rated for 24/7 use costs about ₹40,000 to ₹75,000.
What Is the Monthly Cost of a Digital Menu Board?
About ₹1,520 to ₹1,680 a month per screen: ₹1,200 for Wilyer Pro on monthly billing plus ₹323 to ₹479 of electricity for a 43-inch TV running 14 hours a day. On the yearly plan the software works out to ₹1,000 a month.
Can I Use My Existing TV as a Digital Menu Board?
Yes. An Android TV or Google TV runs the signage app from the Play Store with no extra hardware. Any other TV with an HDMI port needs a small player, such as an Android TV box for ₹1,999 to ₹3,697.
What Is the GST on a Digital Menu Board?
18%. TVs of every size have been taxed at 18% since 22 September 2025, when TVs above 32 inches dropped from 28%. Monitors and software subscriptions are also taxed at 18%.
How Much Electricity Does a Digital Menu Board Use?
A 43-inch TV rated at 110 W uses at most about 46 kWh a month when it runs 14 hours a day. At commercial rates of ₹7 to ₹10.37 a unit, that is about ₹323 to ₹479 a month, before fixed charges.
Does a Digital Menu Board Need Internet?
Only to receive updates. Wilyer keeps playing saved content offline, so the menu stays on screen if the connection drops. A basic mobile data plan is enough for occasional image updates.
Do Restaurant Chains Have to Show Calories on Digital Menu Boards?
Yes, if the business has a Central FSSAI licence or outlets at 10 or more locations. FSSAI's rules require calories per serving, allergen information and the veg or non-veg logo on menu boards, and its guidance names digital menus.
Getting Started
Start with one screen at your busiest counter. If the TV is already on the wall, the only cost is the software, and the 14-day free trial needs no credit card. See how Wilyer's digital menu board software handles dayparts and updates across outlets, or read more about digital signage for restaurants. When you are ready to plan more screens, book a demo.
